Do Swiggy and Zomato make you order food, when you are not in the mood to? It is all in their copywriting that makes you directly jump to the application. For instance, tag lines such as ‘Swiggy Karo, Phir Jo Chahe Karo!’ or ‘Ghar ka Khaana, Saath Mein Thoda Swiggy!’, are catchy. Who wouldn’t want […]